10 Applications for Directional Speakers

1. Retail

It's no secret that blaring sound will get your display unplugged. That's why directional sound is so important for retail applications. High quality directional speakers will deliver your message and prevent audio from spilling into unintended listening areas. Our directional speakers have even been used for outdoor retail applications.


2. Airport 

Directional sound is the perfect solution for airport applications. Between screens running news, kiosks and interactive displays, directional speakers prevent airports from becoming cacophonous spaces. 


3. Museum 

Directional speakers are essential to museum environments, especially when multiple displays are installed in close proximity to one another. We are all too familiar with applications like these. But what about broader zones? Directional speakers for larger zones where sound must be contained are the perfect solution. 

4. Restaurant

The possibilities are limitless in restaurant applications. From beaming sound to people seated across a bar to focusing audio to entire tables, directional speakers are the perfect solution for showing multiple games with audio in a single space. Or in multiple spaces! 

5. Videoconferencing

Directional speakers are a game-changer for videoconferencing applications. Especially when they're paired with highly directional microphones where the videoconferencing takes place in a public environment. 


6. Education

Schools, colleges and universities have created incredible collaborative learning environments using directional speakers. 


7. Control Room 

For control room operators, wearing bulky headphones for hours at a time can be cumbersome and uncomfortable. Thanks to sound domes and other directional speakers, operators can work for hours without the annoyance of troublesome headphones. 

8. Dance Floor

Believe it or not, directional speakers can be used to focus sound to large zones like dance floors. Gone are the days when outdoor clubs worried about noise ordinances and disturbing nearby neighbors or residences. With directional subwoofers, it's easier than ever to focus high quality sound. 

9. Kiosks

Flush-mountable directional speakers discreetly deliver sound to kiosk users, in indoor and outdoor applications. 

10. Banking 

In a banking application, our directional speakers are perfect for videoconferencing with bank tellers. A directional microphone allows the user to keep their voice at a low level, while a directional speaker above keeps sound focused to the user's ears. 

3 Reasons You Need Directional Speakers in Your Next Project

1. To Keep Your Audio Under Control

Imagine you're an employee at a retail chain. An AV company recently installed a nearby interactive display, but they outfitted it with traditional speakers. Sound blaring, you have not choice but to save your sanity and unplug the display. 

This is a scenario we are all too familiar with. Most have learned the lesson to not use traditional speakers in public environments - they send sound everywhere. A great directional speaker keeps sound focused to targeted listening zones - and sounds good too.    


2. To Always Keep Your Audio at the Perfect Volume

But what happens in your store over the course of a day? In the morning, it is quiet. But when the doors open,  the ambient noise can fluctuate greatly over the course of the day. 

The solution? SmartVolume, an integrated microphone that continuously samples the ambient noise. Based on these samples, the volume raises or lowers to keep your audio at an appropriate level above the ambient noise at all times. 

3. To Cover an Area With Sound That Fits Your Needs 

Most directional speakers focus sound to one person only. And that's great if you want to focus sound to just one listener. But what if you want to focus sound to 5 people, or 10 people, or a broad zone? 

We make directional speakers that cover any size area with sound. Our SB-47s can be used with  directional subwoofers to deliver full-sounding audio inside the listening zone, and not disturb others. No matter what your application calls for, a directional audio solution exists that fits your needs and budget. 



Paramount, Walt Disney Motion Pictures, and L’Oréal Campaign with Brown Innovations Directional Speakers

Over the past year, Brown Innovations and UK-based company Limited Space partnered on a number projects, including campaigns for Paramount, Walt Disney Motion Pictures and L'Oreal. In the gallery below, notice two SB-47 SonicBeams sitting flush above each screen. These directional speakers deliver crystal clear audio just in front of the video wall without bouncing sound and disturbing employees working nearby. Visit malls across the UK including Bluewater, Metrocentre, Arndale and Bullring to see these in action!