Adidas recently opened its new flagship store blocks away from Times Square. This 45,000 square foot space spans four floors and includes the latest tech-infused retail concepts. Visitors entering the store walk through tunnels like an athlete entering a field. Bleachers set up overlooking 5th avenue allow shoppers to watch the street or check out a game on the TV's. A virtual basketball court outlined by neon lights hangs overhead in the middle of the store. Amazingly, crystal clear dance floor music can be heard as full fidelity sound immerses the listener from overhead directional speakers by Brown Innovations. Take one step out of bounds and the music seems to magically disappear.
When it comes to directional audio, low frequency sound waves or bass have always been difficult to contain to a specified zone. Brown Innovations has been at the forefront of directional audio technology for over 20 years, and the latest directional subwoofer technology does not disappoint. Finally, full sounding movie quality audio can be enjoyed in a public space without disturbing others.
While a number of companies claim to offer directional speaker products, their products only work with applications that are limited to the narrow high frequency range and ability to focus to one listener only. Brown's technology is unparalleled in its ability to cover spacious zones with full stereo sound.
The leap to directional subwooofer technology means the possiblities are endless for movable dance floors, immersive 4D experiences and gaming applications.