Here's What's So Groundbreaking About Adidas' New Flagship Store 

Directional subwoofers  and speakers focus audio to a zone beneath the illuminated basketball court. 

Adidas has opened an excellent new flagship for its activewear in New York City. The store spans 45,000 square feet over four floors and includes revolutionary directional subwoofer technology engineered by Brown Innovations, experts in focusing sound.

 When it comes to directional audio, low frequency sound waves, or bass, make it difficult to contain audio to a specified zone. That's what makes the development of Brown's directional subwoofer technology so groundbreaking: finally, full-sounding directional sound can be enjoyed in a broad, open space, 

Adidas shoppers enter the store through a tunnel (think football stadium entrance) and pour into a corridor where a music-mashup is heard beneath an illuminated outline of a basketball court where directional speakers and subwoofers focus audio. 

Directional speakers and subwoofers focus audio to a zone beneath the illuminated basketball court.

Directional speakers and subwoofers focus audio to a zone beneath the illuminated basketball court.

While a number of directional speaker products are available on the market today,  their application is limited due their high frequency range and ability to focus to one listener only. Brown's technology sets itself apart thanks to broad frequency ranges and the ability to cover spacious zones without disturbing others. 

The leap to directional subwoofer technology  ushers in a new era for directional audio. Now, full-sounding music can be contained to a broad zone, from dance floors to mini theaters and immersive exhibits to gaming applications.